#5: Allstate's rhetorical mayhem
Allstate, an American insurance company, ran an ad campaign that specialized their spokesperson portraying situations that life throws at people to demonstrate why good insurance, particularly from Allstate, is needed. The ad from their campaign that will be analyzed specifically is Cat, linked here: Cat Allstate Ad YouTube . The ad's summary can be reduced to their spokesperson acting as an American family's cat, who wishes to wreak havoc on their household. Throughout the spokesperson destroying items and scowling at the owners, he explains how his mischief-making abilities would need good insurance to keep their household in check. Outside of the purpose Allstate has of selling their insurance, this ad campaign is trying to focus on the idea that life throws things towards people's way that cause damage, especially where they least expect it. This idea is what they use to convince people that they need to put their money towards go...